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Welcome beautiful people! I am Laura, a beauty lover and chocolate addict. I love to share my thoughts on the best (and of course the worst) of all things beauty related.

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Blogger Real Talk

I know, I know! I have been MIA for a little bit recently, but I got married and have been snowed under at work, so a break was exactly what I needed. That among other reasons, which I am going to talk about today.

I am back and I am excited to start creating some new content, but it hasn't been the easiest process getting back into blogging after a seemingly small break. This is what I wanted to talk about today. When I started my blog, I wanted to be completely open and honest with my readers, so here it is.

Blogging has been hard recently. Yes, to be fair, I have had a lot going on in my life recently that have a higher priority than blogging (marriage, work, time to myself), but blogging itself has just been hard. 

Let's have some real talk - everyone makes it look easy. Gorgeous photos in a carefully curated Instagram feed. They are always smiling, happy and loving the products they are showing off. I don't think I need to say it to remind people that it's not always like that behind the scenes. 

One of the main reasons I have been a bit MIA lately is I have been struggling with inspiration. Let's be real for a second - I am not one of those bloggers that has a perfect Instagram theme. Would I like one? Sure, but I also want to be able to share photos that I have taken and I love. I am picky with each and every photo I take, a perfectionist if you prefer. I want every photo I upload to be the best that it could be. But I also compare them to what everyone else takes. Lately, that is all I have been doing - comparing. I see someone else photo and go 'why can't mine look like that' or 'maybe if my photos looked liked that I would gain more followers and get more engagement'. It's silly, I know. I should just be trusting myself and believing that what I am creating IS good enough. 

The other challenge I have been facing more and more is numbers. I know I always say numbers don't matter, but now that numbers are starting to impact the campaigns I am working on and the brands that I have been working with it is starting to get to me. To put it in terms for you to understand:
  • My photos used to average between 300 and 400 likes, now I get about 150. 
  • Since January this year I have gained a grand total of approximately 100 followers. 
  • My engagement rate was approximately 7% earlier this year, now I am struggling to stay above 3%.
I know that there have been 'algorithm' changes that are supposedly impacting engagement, but it's starting to impact my whole blog and that is becoming hard to stay motivated when I am seeing less people engage with my content. Brands that I have worked with previously are turning me down because my engagement rate isn't high enough. It shouldn't matter but it's made it hard.

Why am I telling you all of this? The simple answer - I don't really know. I think I am just frustrated and maybe if I get it all out it will help to get it out of my mind and help me move on. I have been posting less because I haven't been feeling as excited to blog when I feel like my posts are being seen, or people are enjoying them. 

So real talk aside, I guess what I want you to take from this is that if you read a post that you enjoy, leave a comment. If you see someone's photo and it's really cool, leave a comment. Let people know that you are enjoying their work. 

And to those of you that are struggling with motivation, it's ok. It's ok to have bad days and days where you don't want to think about creating content. It's ok to let the numbers get to you and to feel like everyone else is taking off around you while you stay unmoving. But don't let it get to you. They are just numbers. Trust yourself. At the end of the day you need to be creating content that you enjoy for reasons that you enjoy. Nothing else should matter. At the end of the day I started my blog because it was something I enjoyed. This year I made the decision that I would only create content that I enjoyed creating. I wouldn't create posts just for the sake of it, or because some one sent me a product and I felt obligated to. From now on I am just creating posts because I want to. 

Real talk is over now, and we can all go back to whatever we were doing. Normal posts will resume next week. 


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